Our Summary

How different blurbs work in different genres from an insider in the business (Willder is a Penguin books blurb writer). Lots of great examples in each genre in terms of what does and doesn’t work and why. Willder argues every word matters in a blurb, and so each has to count. Thus, she offers ways to do this.

What I learned From It

How to write a successful blurb from an experienced blurb writer. That is, what will appeal to readers in different genres and why. Use of specific words and phrases that attract readers. The multitude of different examples proved helpful as comparisons to craft your own blurb. As the book is written with humour, it’s easy to read. You can also flick to different sections as per the genre you’re working in, but I’d recommend you read the whole books to get the full picture.

Rachael Burnett