Be True to Yourself

By Robinne Weiss

Be True to Yourself

By Robinne Weiss

My sort of marketing

I recently participated in ALLi’s SelfPubCon, which focused on the business side of writing. There were sessions on using social media, monetising YouTube, website design, using AI for marketing … I watched video after video that made my brain turn off. Video after video teaching me how to cash in on the advertising deluge we all suffer from online. How do you get those irritating ‘commercials’ into your YouTube videos (so you can make money on them)? How do you use Facebook Ads? How do you cash in on third-party advertising on your website?

Ugh!

I hate the constant bombardment of ads for crap no one needs. Do I really want to be a part of that, even if it can make my writing business profitable? Is that really why I write—so people’s interest in my writing can sell salad spinners, ‘miracle’ weight loss pills and erectile dysfunction products?

I despaired until I stumbled across a session on selling physical books. The panelists in this session talked about selling books at markets and fairs, doing school visits, exploring unusual sales outlets like tourist destinations, how to encourage people to buy your books face-to-face.

Yes! This was my kind of marketing. The kind of marketing I’ve been focusing on in the past year. Talking to people, talking about my books, being in the same physical space with potential readers, watching how people interact with my books. Getting that personal connection with readers in the real world.

Start talking to me about SEO, CTR, and ACOS, and my eyes glaze over. But throw me into a room with a bunch of potential readers, and I’m all over it. Watching the session on physical book marketing, I finally realised that it’s not that I can’t understand the online marketing game, it’s that I don’t want to.

Making money from random pop-up ads in my online content goes against my values. Putting my own random pop-up ads in someone else’s online content goes against my values. Bombarding potential readers online every day goes against my values.

And that’s okay.

I don’t have to participate in that madness.

And, yes, perhaps if I had to pay all my bills with my writing, I would feel differently, because god knows it’s hard to make a living selling books at markets. But I like my day job. And while I would love to write full-time, I know that I gain a lot of writing benefit from my day job. I would be a poorer writer without it.

And if making art is about expressing yourself and your values, then why wouldn’t your marketing reflect that as well?

Indeed, how could I, in good conscience, make money from plastic widgets advertised on my website when my books and stories contain so many environmental themes? 

So I will continue to trot out my books at local markets, beside other local artists. I’ll continue to work on the board of the Tamariki Book Festival to help other authors do the same. I’ll chat with readers, listen to grandparents talk about the sorts of books their grandkids like to read, discuss dragons and my favourite dragon books with kids, hand out stickers and bookmarks, visit schools and tell children how hard writing is even for me. And I will sell a few books, sign people up for my newsletter (people who actually want to hear from me), and probably end up spending half what I’ve earned buying art from others. 

Is that so bad?

Sounds perfect to me, because it is much more aligned with my values. It values personal connections and supporting others. It recognises the value in the art itself, rather than measuring the value of the art in terms of what else can be marketed alongside it.

And maybe I won’t ever be able to support myself with my writing. But I will be true to myself.

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I like this. You like that.

By James Charles

Food, travel, books, movies, television shows, and on…and on… A family member of mine doesn’t like avocado. Won’t dip his chip into guacamole. YUM. A friend I dine with loves escargot. YUK! Slimmy crawl ya’all. I recently watched—what I thought would be—a simple detective series, but when in episode 7 it was revealed the detective…

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Think Like A Reader

By Lyse Beck

I always find Beta reading such a great opportunity to learn. I discover things that I’m sure I do myself as a writer that I critique as a reader. In my last few rounds of beta reading, I found myself thinking about the gap between being “the writer” and being “the reader.” I mean, of…

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What’s The Deal? My Experience with Deal Sites

By Jake E

My experience with deal sites. This one is for the writers. Last week, I ran a promotion for my novel The Trouble with Prophecies. I slashed the price down to 0.99 for the week in an attempt to get sales going. For context, the last time I ran a promotion I made the book free…

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Padre Pio and I

By Eva Ulian

I’ve always had a sense of affinity with the Mystic Padre Pio and the fact that he was born the same day I was, May 25th, makes that bond even closer. For years he drew upon himself the abuse of many, including that of the Pope because people were sceptical – claiming to have the…

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Writing ‘Rules’

By Claire G

Don’t Start with a Character Waking Up, Looking in the Mirror, or with a Hangover On Pop-Up Submissions, we received a lot of openings like this. Sometimes it worked, sometimes it didn’t, at least in my humble opinion. It may be a cliché, but Fifty Shades of Grey starts with Anastasia Steele looking in the…

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Writing Disability

By Vagabond Heart

(Disclaimer: although not politically perfect, I’m going to use the familiarity of the term ‘disability’ rather than, say, ‘differently abled’ in this post.) I’m gonna say, straight up, that I can’t tell you how to write about disability, primarily because everyone’s experience is different. But I might be able to give you some food for…

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Self-Publishing

By Claire G

I decided to self-publish my contemporary romances after unsuccessful attempts at the traditional route. There are pros and cons to making this decision and lots of issues to consider. Will you pay someone to edit and format your novel? What about the cover design? What platform/s should you upload to? How will you market the…

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Skimming Stones

By Jonny

The pebble skimmed the surface ten times before running out of momentum, then seeming to flounder for a split second, sank into the dark still lake sending ripples radiating outwards. “Ten, dad. Beat that,” said Michael. “Hah, easy,” I said. I scanned the shoreline and spotted a perfect skimmer. A small piece of ancient flint;…

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Hide and Seek

By mickleinapickle

“I’m home, darling! Early finish today. Hurrah!” The masculine voice echoed through the house, and fell on the ears of Mrs Brown and the insurance salesman. “Quick!” she exclaimed. “It’s my husband. He’ll go crazy if he catches you.” “Who…what?” the salesman stuttered. “I didn’t expect him home yet. He’ll commit murder if he finds…

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Italy: Liberation Day

By Eva Ulian

The 25th April is a national holiday here in Italy and it’s called Liberation Day.  I had noticed, however, as the years went by, the enthusiasm to celebrate was dwindling a bit and basically I put the cause down to the fact that there seemed to be some confusion among the various sectors of Italian…

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The Worst Part Of Being A Writer

By Jason L.

“So, what is the worst thing about being a writer?” my neighbor asks me at the Spring Social. “Ummmm,” I say, looking past him to the office. I had forgotten that there was a Spring Social going on today. I see the notices clipped next to my door for them a few times a year:…

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Writes and Wrongs

By Vagabond Heart

Remember lockdown? Remember how we all got a bit excited in the first one and felt we had to make it count? And some of us, you know, wrote a book? Yeah. Turns out quite a lot of us were wrong there. 80,000 words of relatively competent sentences don’t always add up to a book.…

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Can Songs Teach Us Something About Writing Novels?

By Claire G

Rules and Commonalities I’m not a musician but even I know that songs have a structure, verses and a chorus, that they often have a beginning, middle and end, that they can build to a crescendo, explore a narrative, evoke deep emotion and stay in our hearts forever. But just what is the magic ingredient…

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What Wordle Taught Me About Writing

By Mel L

I’ve been doing the daily Wordle puzzle since it started. In case you missed it, Wordle is an online game that gives you six chances to guess a five-letter word. It was invented by Josh Wardle, a software developer, for his girlfriend who loved word games. Just for fun, so the story goes. Until he…

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Stories that stay with you

By Jake E

Last time, I spoke about stories that stay with you – or more accurately, the ones that don’t. This month, I want to take some time to unpick what makes a good story. One that lives in your psyche days, even years, after the final page has been turned. I think it’s fair to say…

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Rejection

By Claire G

You Are Not Alone Most people experience rejection when querying. Beatrix Potter, author of The Tale of Peter Rabbit, got so many rejections she ended up self-publishing. Now, over 45 million copies have been sold world-wide. Rudyard Kipling was told that he didn’t know how to use the English language. F. Scott Fitzgerald was told…

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Writing Routines

By Claire G

Time and Head Space When I was teaching full-time, I found it difficult to fit in any writing. It’s definitely not a nine-to-three job! My evenings and weekends were taken up by planning, preparing and assessing, as well as various administrative tasks. Not to mention the demands of family and general life. However, switching to…

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Like Collo Hadn’t Warned Me

By mickleinapickle

“He’s gonna stuff me.” “Don’t talk like that!” Collo grabbed my arms. “He’s just a twinkling fairy!” “Yeah, but look at the size of him!” “Don’t think like that! You can beat him… you’re representing ‘B’ troop. Remember your training! Don’t let him catch you… keep moving… you’re faster than he is.” “Yeah, but he…

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Cue the Music

By Vagabond Heart

In that heady, comforting, all-encompassing safety-net that is the deep love forged by a long life together, my soul-mate and I tried to find ‘our song’. Amongst all the haunting melodies and time-tested lyrics, surely we could find a single song that expressed the depths of our feelings for each other? He suggested some, I…

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Self-Critiquing

By Claire G

Who the hell do you think you are? I once heard that authors alternate between two perceptions of their work-in-progress. One is: ‘This is amazing! I’m a bloody genius!’ The other is: ‘This is the worst thing ever written! Ever! In the whole history of story!’ The truth, of course, is that it’s usually somewhere…

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The International Children Books Illustration Exhibition

By Eva Ulian

The International Children Books Illustration Exhibition opens its doors for six weeks every year at Sarmede, my home town, gathering the usual crowd of fans and supporters from various parts of the country. The Exhibition used to be held in the Town Hall of the village which has permanent mural illustrations done by the  artists…

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Read. Write. Repeat.

By Mel L

“Christmas won’t be Christmas without any presents,” grumbled Jo, lying on the rug. That opening line is indelibly inked in my memory. Other fictional characters captured my childhood imagination before the March sisters: Anne of Green Gables, Black Beauty, Big Red. All great stories for children. But ‘Little Women’, Louisa May Alcott’s coming-of-age story set…

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Business Speak

By Jonny

The Brother has a view on modern verbiage ++ Now, c’mere ’til I tell you this. I’m all ears. What is it? The brother has barred himself from watching television above in the digs. Excuse me? Barred himself for the foreseeable future on account of him having been roaring at the TV in the residents’…

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What Makes Great Writing?

By Claire G

We All Have Our Own Opinions Of course we do! Life would be very boring if we didn’t. But there are elements to story that seem to be essential and universal. I’ve listed some below but it’s not exhaustive and I’m interested to hear other ideas.   Character I often hear authors talk about the…

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Multiple Points-of-View

By Claire G

Say What? Writing a novel with more than one point-of-view can be tricky. How can you juggle different personalities and motivations – and somehow use them to tell a balanced, coherent and compelling story? How can you ensure that each character has their own ‘voice’ (something that I find extremely difficult to achieve!)? But does…

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The Cat Blog

By Pamela Jo

    There’s something about cats. Yes, in January  I burst my eardrum trying to cure the ear mite infection I caught from our two. They wont be  sleeping on the bed pillows after that. But I mean more. The truth encapsulated in this post from Jennifer Adcock, writer. “You know who doesn’t get impostor…

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Ghost Writing

By Claire G

Sorry! I’ve been a tad disingenuous with this title because I’m not referring to the act of writing on behalf of others, but rather the literal act of writing about ghosts! Trick, or treat? Of course, there are many ghost stories, especially in the horror genre, but I’ve selected a few from other genres to…

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Where Did All The Stories Go?

By Jake E

The last few weeks, I have been replaying a video game from my distant past. An old favourite by the name of Final Fantasy VII. I used to play this game almost once a year; I kept going back to it again and again throughout my childhood and often used to inform my imaginative play…

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Posing for the Bulgarian

By mickleinapickle

“Do you still see the Bulgarian?” The question tumbled out. “Yes.” Her reply was instant, instinctive, intuitive. “His name is Krasimir.” “Sorry.” He stuttered his response. “I didn’t mean to pry… just a silly question. None of my business. Sorry.” “It’s OK.” She attempted to heal. “I have no problem with your question. It’s not…

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Over achievers

By Trey Montague

Over achievers rarely herald from untroubled upbringings. Being born to a mother with low confidence in her own abilities wouldn’t have been so bad, had she managed an ounce of confidence in her own children. Such is life. The poor woman was bullied by her father. He, in turn, had been emotionally wrecked by the…

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Not the Typical (Ugly) American Tourist (I hope).

By James Charles

Ciao. Getting ready for our two-week trip to Northern Italy. Northern Italy you say. What about the rest of Italy? Well, in due course. A friend of mine recently went to Italy and did the typical, American 9 day, 10 night tour of Italy on a bus. “Bring down your luggage and be on the…

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Everything is Writing

By Robinne Weiss

“Aren’t you supposed to be writing?” I shove the nagging question away. The computer will still be there when I return to it, cursor blinking patiently at the top of a blank page.  It is Thursday, one of my two weekdays designated for writing. I am cradling a cup of coffee and standing in the…

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Unreliable Narrators (Spoiler Alert!)

By Claire G

An Issue of Trust I’ll admit, novels with an unreliable narrator are not everyone’s cup of tea, but I love them. You start off thinking the character is taking us on a believable journey and that we can trust their telling of the events, then unease creeps in. We start asking questions. We wonder where…

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How The Koreans Are Bossing A Trope

By Vagabond Heart

Mention the word Trope to us writers and we’ll recoil. Add the word Cliche and you’ll see us running for the hills. These two five-letter words are not what any of us want in our wonderful, new, original, works, right? But consider this: things only become tropes when they are overused, and they only become…

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Unlikeable Characters

By Claire G

My three psychological novels have unlikeable point-of-view characters. Without balance, they can appear two-dimensional – and I’ve discovered that achieving that balance is rather tricky! What do I mean by balance? I suppose I’m talking in terms of the reader’s perception. Is the character’s dark side countered by a bit of light, or a reason…

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I Am Made Of Regret, But Not Of Sadness

By Jason L.

I am made of regret, but not of sadness. During my brief and somewhat misguided youth, I spent my money and spoke my mind. I moved countries and continents. I learned languages, had adventures, and spent my life coloring outside the lines. I don’t recommend it unless you want to come back to where you…

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Making Sense of Chaos

By Lyse Beck

A writer friend of mine and I have exchanged writerly encouragement to each other for many years. The most frequent reminder we bounce back and forth is that writing is really hard. We take baffling things in our life, in society, in the world, often stuff that strike us as chaotic, and we try to…

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Postcards from Earth

By SusanT

Dear Grandpoppypops Wish you were here? Look at the size of the stamps now! So much larger than the penny black you showed me from your visit. Not much has changed so far as I can see in human structure, society is still set on exploiting other sections of itself. Your industrial revolution really set…

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A Bowl o’ Stew

By Jonny

Flann O’Brien’s much-loved character – The Brother – transported to the 21st century. What would he make of contemporary trends and fads? This episode imagines his reaction to Molecular Gastronomy, Nouvelle Cuisine, and the tampering of a subject very close to his heart. ****************** Now the brother has a thing or two to say on…

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Writing Distractions. Oh my!

By James Charles

This is my first post on this forum, so I wanted to do something short and light. What types of distractions interrupt you when you’re hammering away at your keyboard? The phone rings? Your significant other shouts at you from the other side of the house? Your cat comes in and plops down onto your…

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Go beyond the usual guide book notes of the Trevi Fountain and savour its unexpected pleasures.

By Eva Ulian

PART ONE Walk through the heart of Rome and you will be lured in one direction and then another as instantaneously as a magnet does with a piece of iron… The Pantheon will attract you with its metaphysical force of the gods, the Foro Imperiale with its magnitude of power… while the Fountain of Trevi…

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Details Matter

By MattScho

My first day as a professional writer, I lifted a police report from the pile at the Coffeyville station and read “Murder.” Now, this was a small town, and I was pretty sure this sort of thing was a rarity. I wasn’t sure there had been much in the way of this most heinous of…

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Writing Different Genres

By Claire G

First Things First I’ve never understood people who have a favourite song, book or film. Surely your choice depends on your mood. It’s the same with genre. Maybe today I fancy reading something light-hearted and fun. Tomorrow I might want to feel a shiver run down my spine. The next day I might be enticed…

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The Magnificent 7 Leave Switzerland

By Pamela Jo

Lucky seven they say, but the morning I had to load that many strong-minded mustangs onto a lorry at the top of the Swiss Alps with a 4am deadline, it seemed a doomed number. Especially when lorry drivers with ferry schedules and EU regulations have famously short fuses. They have been known to back out…

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If You’re Reading, You’re Writing

By Vagabond Heart

Hands up anyone who’s had a bit of writer’s block? Looking around I can see that’s pretty much all of us, right? Even you at the back, hiding behind your laptop screen, pretending you’re doing research into character types, whilst actually playing Royal Match and posting videos of your cat. Why do we have such…

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Litopia Book Club Selections February – September​ 2024

By AgentPete

I’m delighted to give you an early peek into this year’s Litopia Book Club selections, together with relevant purchase links.  It’s a particularly strong and carefully-selected list, and as you’ll know if you’ve attended one of Jason’s riotous Zoom sessions, a good time can be guaranteed for all! For further information and exact dates, please…

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Writers Beware – The Seminar Goldrush

By AgentPete

Selling highly-priced, poor-value seminars and writing courses to aspiring authors isn’t just unethical – it’s also damaging to the publishing industry, says Litopia’s Peter Cox in this article for “The Bookseller” That old scoundrel Sam Brannan would have felt completely at home in today’s publishing business.  Sam, you may recall, was the original promoter of…

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