* Title

How much do you like the title – does it intrigue and interest you? Or does it turn you off completely?

* Blurb

Is the blurb compelling and original? Or does it make you want to run away?

* Craft

Submissions can sometimes be well written yet not be commercially attractive or viable. So for a moment, forget about the commercial appeal of this submission – how much craftsmanship does the writing demonstrate?

* Bang

This is our way of describing the submission’s general commercial appeal (not the quality of the writing, which is covered above). Is this a commercial proposition… how likely would you be to buy it?