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Something Innovative This Way Comes

Drinking is not mandatory. Ambition is.

It’s start-up night on The Naked Book with three of the hottest new innovators explaining how their bookish brews will charm the money, entice the publisher, and beguile the reader. Oh, and make a billion.

Representing Small Demons was Richard Nash: officially charged with saving the “book biz”, Nash is getting into his stride. Small Demons, quoth he, will “restore books to the center of the cultural universe”. Nothing less will surely do.

Unbound was John Mitchinson, formerly marketing director at Waterstones, former legacy publisher with Cassell, turned writer for QI. His inverted publishing model, where the reader pays upfront, is working out well for authors. But the money men were less easy to win over. He’s found himself loving angels instead.

Flooved founder Hamish Brocklebank had no such worries. He’s raised £500,000 for his text-book start-up. But then he had British Bull Dog spirit and a sprinkling of semantic wizardry to aid his persuasions. But what about that name? A Latin mash-up, said Brocklebank. Convinced yet?

Helping ignite the discussion were the regulars Sam Missingham and Catherine Neilan.

Presented by Philip Jones, deputy editor of The Bookseller.

Also in this series

Child’s Play

Selling ebooks to kiddies is anything but...

Tête à tête with Faber’s Stephen Page

The illuminati of the book business

There’s A Hole In My Sock Puppet

Sock puppets of the world look on

In The Land Of The E, The Glassy-Eyed Are King

Amazon is a huge shark, threatening everyone

The E-Book In The Library

It's the debate that is well overdue

The Great Amazon Debate

To boldly colonise the entire infrastructure of consumption

The Broadcast Takeover

The writer's platform has to grow in as many ways as possible

Face The Bafflement And Do It Anyway

Bafflement is the new norm
Benjamin Button?

Hang On A Minute That’s My Work You Are Talking About

When will the real world catch up with the internet ?

The Porn Supremacy

Four pence in every pound spent on book last week went on 50SoG
Shiny, Happy, Publishing People

Shiny, Happy, Publishing People

There Are Happy Beautiful People Working In Publishing, Too

Bringing Up Baby

Launching a web-world is like giving birth

Digital Rights Moratorium (or How We Learned To Mom-Proof E-Books)

You cannot prove that the pirate is a bona fide customer