Never Mind The Marketing Bollocks, Here’s A Cup With A Knob In It
Sex toys, free iPods, key rings… apparently, some authors will sink to any depths in an attempt to boost sales for their books – but do tacky sales gimmicks like these actually work? Writers’ conferences – great networking opportunities, or a serious fleecing for naive would-be authors? What’s your platform – and do you even need one? And… those dodgy book trailers on YouTube – what’s the point?
All this and more in tonight’s shave-the-dog edition of Litopia After Dark, featuring author of speculative fiction Philippa Ballantine (you can hear Philippa talk about her new book Geist on Between The Lines), marketing maven Jamie Mollart, Donna Ballman and Dave Bartram.
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