Dude, Where’s My Title?
The author is the brand, right? That’s the mantra we’ve all been taught for a long time… that successful authors need to apply the principles of successful brand management to their “product”… or else the “consumer” won’t bite. But in reality, how many authors know anything about branding – or if they did, would they have the time and resources to do the necessary? In this week’s melange of high intellect and low humour, Dave Bartram posits the radical proposition that authors aren’t brands at all… a lively discussion ensues.
Science author and all-round polymath Brian Clegg is our special guest this week, and he’s in effulgent form as we continue to ponder the likely demise of Public Lending Right in the UK (it exists in 28 other countries, but not the US – why not?). With the estimable Donna Ballman adding her incisive legal mind and Eve Harvey conducting full-body scans in the chatroom, you’re in for a great evening!
Don’t forget that our new live show OPEN HOUSE has moved to Sundays – it’s your show, open for you to call in and chat to Peter – full details here.
Do join us live in the chatroom next week – here![audio:lad/lad_131.mp3]
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Topics on tonight’s show include:
- Blair screws up the week for everyone
- Marlene Dietrich’s legs, Keith Richards’ fingers, Bruce Springsteen’s vocal chords… what next for Lloyd’s of London?
- Eve demands use of the Litopia corporate jet
- Girlfriend dumps Italian businessman – now she’s a doll
- Print dictionaries go the way of the dinosaurs – what are we losing?
- Sad blog post about giving up on writing – never say die!
This week’s titles for the Commissioning Meeting are:
“I Married a Ranger”
Dama Margaret Smith, 1892-1973
“Bring Me His Ears”
Clarence E. Mulford
Charles Dudley Warner, 1829-1900
Sewell Peaslee Wright, 1897-1970
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Picture by Kanaka Menehune
GIVE US A TITLE – GET A TITLE!
Join us next week in the chatroom and win another fabulous new title – in return for giving us a title for the show