Bringing Up Baby
Launching a virtual world, ahem, ‘experience’, it’s easy street. Just ask Pottermore’s Charlie Redmayne who revealed exclusively on The Naked Book that his site had shifted £1m worth of Harry Potter e-books after three days.
But don’t be fooled. As Anna ‘not virtual’ Rafferty, m.d. of Penguin Digital, explained – launching a web-world is like giving birth: and at the end of it all you have is a baby, a living, breathing, squealing, e-rganism, that needs nurturing, feeding and Attention.
But that not’s putting off Christian Dorffer, chief commercial officer & co-founder of Mindshapes, whose digital world Magic Town is currently in open beta. “Magic Town will provide a new channel for kids to enjoy favourite picture books. And re-energise old brands,” said Dorffer. “We built @magictown to take local brands global.”
But are you experienced Christian? You’d better be. Let’s ask Charlie, who spoke to us from a cupboard before the show.
“It’s not a virtual world, it’s an experience.” And anyway, it is “brilliant”. Already.
Just ask the legions of Potter-maniacs who are hanging off every rumour.
Tweeted The Owl, desperately: “Can someone tell me what #thenakedbook is? I need help on this…”
Stay tuned. There literally is Pottermore to come. And it’s a whopper.
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