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Bringing Up Baby

Launching a web-world is like giving birth

Launching a virtual world, ahem, ‘experience’, it’s easy street. Just ask Pottermore’s Charlie Redmayne who revealed exclusively on The Naked Book that his site had shifted £1m worth of Harry Potter e-books after three days.

But don’t be fooled. As Anna ‘not virtual’ Rafferty, m.d. of Penguin Digital, explained – launching a web-world is like giving birth: and at the end of it all you have is a baby, a living, breathing, squealing, e-rganism, that needs nurturing, feeding and Attention.

But that not’s putting off Christian Dorffer, chief commercial officer & co-founder of Mindshapes, whose digital world Magic Town is currently in open beta. “Magic Town will provide a new channel for kids to enjoy favourite picture books. And re-energise old brands,” said Dorffer. “We built @magictown to take local brands global.”

But are you experienced Christian? You’d better be. Let’s ask Charlie, who spoke to us from a cupboard before the show.

“It’s not a virtual world, it’s an experience.” And anyway, it is “brilliant”. Already.

Just ask the legions of Potter-maniacs who are hanging off every rumour.

Tweeted The Owl, desperately: “Can someone tell me what #thenakedbook is? I need help on this…”


Stay tuned. There literally is Pottermore to come. And it’s a whopper.

Presented by Philip Jones, deputy editor of The Bookseller aided and abetted by Sam Missingham and Catherine Neilan corralling the chat room.

Why don’t you join us live for the next show? Click here to pop it in your diary!



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Tête à tête with Faber’s Stephen Page

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There’s A Hole In My Sock Puppet

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In The Land Of The E, The Glassy-Eyed Are King

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The E-Book In The Library

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The Great Amazon Debate

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The Broadcast Takeover

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Face The Bafflement And Do It Anyway

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Benjamin Button?

Hang On A Minute That’s My Work You Are Talking About

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Something Innovative This Way Comes

Drinking is not mandatory. Ambition is.

The Porn Supremacy

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Shiny, Happy, Publishing People

Shiny, Happy, Publishing People

There Are Happy Beautiful People Working In Publishing, Too

Digital Rights Moratorium (or How We Learned To Mom-Proof E-Books)

You cannot prove that the pirate is a bona fide customer