Writers are doing it for themselves.

Peter Cox, Founder

Bringing Up Baby

Bringing Up Baby

Launching a virtual world, ahem, ‘experience’, it’s easy street. Just ask Pottermore’s Charlie Redmayne who revealed exclusively on The Naked Book that his site had shifted £1m worth of Harry Potter e-books after three days.

But don’t be fooled. As Anna ‘not virtual’ Rafferty, m.d. of Penguin Digital, explained – launching a web-world is like giving birth: and at the end of it all you have is a baby, a living, breathing, squealing, e-rganism, that needs nurturing, feeding and Attention.

But that not’s putting off Christian Dorffer, chief commercial officer & co-founder of Mindshapes, whose digital world Magic Town is currently in open beta. “Magic Town will provide a new channel for kids to enjoy favourite picture books. And re-energise old brands,” said Dorffer. “We built @magictown to take local brands global.”

But are you experienced Christian? You’d better be. Let’s ask Charlie, who spoke to us from a cupboard before the show.

“It’s not a virtual world, it’s an experience.” And anyway, it is “brilliant”. Already.

Just ask the legions of Potter-maniacs who are hanging off every rumour.

Tweeted The Owl, desperately: “Can someone tell me what #thenakedbook is? I need help on this…”


Stay tuned. There literally is Pottermore to come. And it’s a whopper.

Presented by Philip Jones, deputy editor of The Bookseller aided and abetted by Sam Missingham and Catherine Neilan corralling the chat room.

Why don’t you join us live for the next show? Click here to pop it in your diary!


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