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BookMooch Saves Publishing

Unleashed on July 8, 2009

CRW_8416If serial internet entrepreneur John Buckman had never visited Norwich, UK, while pursuing his interest in constructing  lutes…  then BookMooch might never have happened.  In fact, he did – and BookMooch is now one of the biggest sources of books (of absolutely all shapes, sizes and descriptions) on the planet.  We’re talking to John today, hearing how more than 140,000 people in 91 countries use BookMooch to exchange millions of books every year.

John is one of the most clear-sighted visionaries about the future of writing and publishing that we’ve yet spoken to on Litopia Daily.  “The real enemy in the book business is a declining readership”, he says.   “We have two choices – we can either look at it as a zero-sum game in a market that’s getting smaller… or we can try to enlarge the pie.”   That’s what BookMooch is all about.  A thought-provoking interview that all publishers should listen to.

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Photo by Sheila Newbery

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