Apple Pwns Education
Today, Apple made a grab at the education market.
Not at part of it.
All of it.
As authors, we’ve become quite accustomed to extremely large companies appropriating things. Think about Google unilaterally grabbing eBook rights. Or consider Amazon giving away our eBooks. You get the picture.
Apple, however, are going beyond all that with their educational product launch today. They’re aiming to own education.
In this special edition of Litopia After Dark, we’ve assembled a world-class team of panellists to cut through the hype. Industry professionals all, they will clearly explain exactly what’s happened today – and even more importantly, how it will affect you… and indeed, how you might be able to benefit.
Our crack team comprises:
John Pettigrew – Senior Managing Editor, International Education, Cambridge University Press
Alison Jones, Director of Digital Development, Palgrave Macmillan
Martyn Daniels – publishing industry consultant and blogger for the Booksellers’ Association
MJ Rose – legendary New York author, publicity guru & publishing commentator
Huw Alexander – Rights & Digital Sales Manager for SAGE Publications
Thank you to everyone who contributed, both on the panel and in the chat room… you all made this a very special show, and spread great knowledge and enlightenment!
Illustration by mick y
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